Businesses looking to engage with the next generation of professionals at 100% Optical are being urged to become part of the 100% Optical Trainee Treasure Trail.
By providing a student prize and making a donation of £100 to the 100% Optical charity, Vision Care for Homeless People (VCHP), businesses can participate in this collaboration with Out of the Box Optics, which provides mentorship and educational support to optometry students.
Fifteen businesses are expected to take part in the trail – an interactive activity which is open to all optometry and dispensing optician students.
“This fun activity helps companies to reach a new audience and helps Vision Care for Homeless People raise awareness of the eyecare needs of homeless people and engage with future volunteers,” said Alison Gordon, VCHP community and corporate fundraiser.
Participants register at the VCHP stand, and during their visit to the show they must attend and engage with each of the 15 stands featured on the trail. The completed trail cards will be entered into a prize draw each day at 4pm by VCHP.
“The funds and awareness raised help us to address inequalities in eyecare through our free eyecare clinics for homeless and other vulnerable people,” added Alison.
Business interested in being a featured company on the trail are invited to email Alison Gordon at alison.gordon@vchp.org.uk by 10 February.