Frame showcase to hit the road

EssilorLuxottica is preparing to kick off  a month-long roadshow to showcase its collection of frames.

Starting on 17 June at the Village Hotel in Birmingham, the roadshow will visit seven locations across the UK where independent practitioners will exclusively get the chance to view the latest collection of frames and benefit from a discount on all new brand purchases.

Collections from Ray-Ban and Oakley will be showcased alongside new brands such as Brunello Cucinelli, Ferrari Cavallino, Ferrari Scuderia, Jimmy Choo and Swarovski.

Commercial sales director for frames, Richard Davies, said: “We are excited and proud to invite all independent practices throughout the UK and Ireland to join us at these seven events. It will be a valuable moment to discover the latest trends in eyewear and enhance their product offerings for their patients.

“Our commitment to supporting independent opticians remains steadfast, and we are dedicated to providing them with the tools and resources they need to succeed in today’s competitive market. These frame buying events are an excellent opportunity for independent opticians to connect with industry experts, receive personalised recommendations, and take advantage of special promotions. We look forward to welcoming our partners, and future partners, to these events and helping them elevate their eyewear offerings.”

The roadshow will visit the Village Hotel in Warrington on 18 June, the Village Hotel in Nottingham on 24 June, Double Tree by Hilton in Glasgow on 26 June, Double Tree by Hilton in Belfast on 1 July, Carlton Hotel Blanchardstown in Dublin on 2 July – finishing at EssilorLuxottica’s HQ in Kensington on 12 July.

To register to attend click here.