100% Optical to run prize scavenger hunt

Visitors will follow 10 clues placed around the show

To celebrate its 10th anniversary edition, 100% Optical has announced a prize scavenger hunt in collaboration with its exhibitors.

The interactive challenge will take place during the exhibition, from 24-26 February 2024 at the ExCeL London, and will see 10 visitors take away a prize bundle including a selection of frames, sunglasses, spectacle case holders, gadgets and optical fashion accessories.

Visitors will be invited to follow 10 clues, taking them to a series of locations around the show. Each riddle-like clue will pose an optical-themed question, along with instructions to go to a specific area. Visitors will need to crack the clue directing them to where they will find each letter, which, when unscrambled, will form a 10-letter word which visitors need to work out to enter the VIP prize draw.

The 10 prizes to be won:

• 1. Coti Vision: a top selling Coti Amore Italia Sole glasses chain, an Italian Coti crossbody bag and the iconic Coti Hexatate sunglasses, made from eco-friendly material (worth £236)
• 2. Bird Sunglasses: Alba – a smaller, translucent bio-acetate frame coloured with natural dyes (worth £250)
• 3. Good Karma Eyewear: Sonos Move portable wireless multi-room speaker with Google Assistant and Alexa (worth £399)
• 4. Premier Vision: McGee/Heron pick box including 25 of the brand’s latest frames (worth £375)
• 5. Modstyle UK: an Australian care package featuring an Avanti sunglasses voucher, Cadbury’s Dairy Milk chocolate, packs of Tim Tam biscuits, a jar of Vegemite and a Koala plush toy (worth £200)
• 6. LocumBell: a pair of Chanel sunglasses (worth £646)
• 7. Marcolin UK: a Guess Le Femme bag featuring two chain shoulder straps, removable logo charms as well as a zipped purse (worth £135)
• 8. Thea: a bespoke optical hamper featuring 20 top-selling Thea products (worth over £268)
• 9. Rayner: a Rayner eye surgery preparation hamper including, Aeon eye drops -–indicated for use before and after eye surgery – as well as a selection of Rayner products and a Cadbury’s chocolate hamper (worth over £250)
• 10. Èyes are the Story: a skincare essentials bundle including Eye Proof facial cleanser, Eye Proof facial serum and Eye Proof refreshing towelettes (worth £95)

The scavenger hunt will run across all three days and the winners will be announced via the official 100% Optical social media channels after the show.

Marlon Cera-Marle, 100% Optical show director, said: “We’re really looking forward to bringing some fun and even more excitement to the show in honour of our 10th anniversary celebrations. The team at 100% Optical wanted to give back to the visitors that attend our exhibition every year and we’re chuffed to reveal the incredible prizes put forward by some of our loyal exhibitors. We hope that many of our visitors take part in the challenge while they spend time navigating the 100% Optical next month, and with visitor registration numbers currently tracking ahead of 2023, we’re confident this will be our best celebration of all things optical yet.”

Register for the show and CPD sessions here.