Award for 100% Optical organisers

From left to right: Max Agostini, Exhibition News portfolio director; Michelle Whitfield-Jones, senior marketing and brand manager and Selin Pera, marketing executive, with presenter and comedian Alun Cochrane

The team behind the 100% Optical show is celebrating after winning best brand collaboration at the Exhibition News Indy Awards.

The awards recognise the achievements of independent show organisers, teams and individuals across 20 categories.  The 100% Optical entry cited its ten-year collaboration with the Association of Optometrists (AOP), which delivers the event’s education programme. 

Show director Nathan Garnett said: “Without this partnership 100% Optical would never have reached the heights it has today, being the only major optical trade show in the sector, and one that can rival Milan, Paris and New York optical trade fairs. The partnership has grown stronger year on year, and helped us deliver a 10% increase in attendees in 2023 – a record-breaking show.”

The tenth 100% Optical will run 24–26 February 2024 at ExCeL in London, featuring over 200 exhibitors and over 10,000 optical professionals from around the globe. Free registration is now live. 

The organisers have announced that 100% Ophthalmology will take place simultaneously at ExCeL. The event will be free for ophthalmic surgeons and their teams.

For more information about 100% Optical, visit, www.100percentoptical.com Follow @100optical or #100optical on social media for updates.