Entries are now open for the 2025 Love Eyewear Awards to be held during 100% Optical in London from 1-3 March. For the first time, eyecare practitioners will be invited to be part of the judging process.
The Love Eyewear Awards are designed to champion eyewear from independent and major designers, manufacturers and retailers, covering a diverse range of categories including New Designer 2025, Sustainable Frame of the Year, Luxury Frame of the Year and Eyewear Accessory of the Year.
The also celebrate optical practices with categories such as Eyewear Retailer of the Year, Most Engaging Practice Window, and Best Use of Social Media – new for 2025.
Entries will close on Monday 20 January 2025 followed by a judging process from journalists, designers, optical enthusiasts and for the first time – UK eyecare practices. The winners will be announced on the 100% Catwalk on the first day of the show (1 March) during an evening of celebration and entertainment.
Selin Pera, senior marketing executive, at CloserStill Media, commented: “As our 2025 tagline is all about ‘focusing on the future’, we’re excited to see what innovation, technology and fashion trends the 2025 Love Eyewear Awards bring to the industry.
“We are particularly excited to honour and welcome opticians to the judging panel this year, including opticians who have won previously at the Love Eyewear Awards. They are the ones who bring these frames into their practices; it’s vital we seek their opinion and ensure we really do bring the optical community together.”
Visit the 100% Optical website to find out more about the 2025 Love Eyewear Awards.