World of vision correction possibilities

Davide Sanclimenti is the face of the campaign

Ahead of World Sight Day (13 October), Boots Opticians has released new research showing how vision correction can improve people’s quality of life and confidence.

In a survey of 2,000 UK residents, commissioned by Boots Opticians as part of its new See What’s Possible brand campaign, 32 per cent of respondents said they had been able to try a new activity since wearing glasses. ‘Reading new books’ (41 per cent) was the top activity, while others  included travelling to new destinations (31 per cent) and learning/studying something new (34 per cent).

Seventy-four per cent of respondents said their quality of life had improved since they started wearing glasses or contact lenses. Prior to wearing vision correction, respondents said they had lacked confidence (34 per cent) or felt left out of things (18 per cent).

Boots Opticians is working with this summer’s Love Island winner, Davide Sanclimenti, to inspire the nation to ‘see what’s possible’ when they can see clearly, and how confidence levels can increase when wearing the right frames.

Davide said: “People don’t always realise how much sight and confidence are linked. Which is why my glasses are such a big part of my life, and my Love Island experience.”

James Arrow, managing director at Boots Opticians, said: “Three-quarters of people admit that sight is their most importance sense, so we’re calling upon the British public to get their eyes tested so that they can see and do anything possible with improved vision..”

View the See What’s Possible 30-second television advert on YouTube here.