Dutch start-up launches virtual eyewear show

Virtual trade show is mobile friendly

Those who are missing the chance to discover new eyewear brands and collections by visiting trade shows in person are invited to visit The Other Trade Show – a new virtual enterprise by Dutch start-up Embrosa.

Embrosa CEO, Melanie van Norden, said: “We visit optical trade shows as often as possible and we’ve noticed how much we missed discovering new frames and innovations. We spoke to many of our opticians and optometrists and found that this feeling is shared by basically everybody in our industry.”

Embrosa’s social media marketing app already has thousands of active users in the optical market and hundreds of optical brands that add their content, according to the company.

“Our usage data showed that our users are craving to see what’s new,” Melanie went on. “We found that our app’s users were spending more and more time in the app, looking for new content and new inspiration. That got us thinking, what if we present the marketing assets that the 350+ optical brands already upload to our platform, in a different way – making it easier for eyecare professionals to find new brands, have more extensive options to find inspiration, but also make or request an appointment with a local sales rep with the click of a button. In a small and safe setting.”

Brands that can be discovered in The Other Trade Show are include Caroline Abram, Neubau Eyewear, Rodenstock Lenses, Porsche Design Eyewear, Brendel Eyewear, Mile & Me, Monoqool, and Nanovista.

Visit The Other Trade Show here.