Essilor will re-run its ‘The future is bright’ broadcast on 8 July at 12.30pm.
First held on 23 June, the webinar saw hundreds of independent practitioners tune in to hear a panel of Essilor vision care experts discuss the state of the optical market, with host broadcaster Clare Balding.
The event also saw the launch of Essilor’s new customer partnership programme, Essilor Experts, linking up the company’s ‘drive to store’ marketing campaigns with its optical equipment – enabling practitioners to offer a “personalised optical experience”.
The Essilor Experts programme includes support from a bespoke Essilor team and access to an exclusive online community with fellow practitioners. A new Companion Progressive Web App will allow members to track a patient’s optical journey to better understand their needs and boost satisfaction, the company said.
A series of five roadshows will take place across the UK for practitioners interested in joining the programme.
Essilor managing director, Tim Precious, said: “With the economy forecast to grow by seven per cent this year, we are already seeing our customers experience a really strong bounce back.
“We are incredibly positive about the year ahead and our new customer partnership programme forms a critical part of the support we will be providing to ECPs.”
Register for a pass to the webinar here.