“Fresh start for industry” at Mido 2022

Enthusiasm and optimism were the buzzwords for the 50th edition of Mido, held in Milan from 30 April to 2 May, attracting more than 20,000 visitors.

A showcase of innovation in all sectors, the show organisers sought to “bring fashion back to the forefront and relaunch the eyewear industry” after multiple postponements of its 50th anniversary celebrations.

From the opening event world premiere of a previously unreleased music composition by Maestro Ennio Morricone’s Infinite Visioni, to the performance by Dargen D’Amico and the celebration of the stars of the show and of the industry with the Bestore and Stand Up For Green awards, Mido 2022 went beyond expectations.

“The bottom line for this edition is undoubtedly positive because the 22,000 visitors to Mido 2022 were of high quality and driven by a willingness to buy, despite the challenging times, overcoming the adversities of the difficult moment we are experiencing,” said Giovanni Vitaloni, president of Mido. “We confirmed our ability to be benchmark for the sector, strengthening Mido’s role in the creation of business and ideas.

“We have had excellent feedback from exhibitors and visitors alike on the activity experienced here: this is a fresh start for the industry. Exhibitions should be in-person events; the companies are the absolute epicentre of this strategic moment for eyewear globally, and also for the economy of our country. Today we are all writing a new chapter together. And together we look forward to the future with optimism and confidence,” concluded Giovanni.

More than 660 exhibitors from 45 countries across five pavilions and eight exhibition areas met visitors from 50 plus countries – in addition to online participants who connected to the B2B platform. More than 10,000 messages were shared between posts and stories across the event’s social media platforms, exceeding one million impressions. The ‘Wonder of Mido’ was also broadcast live on MidoTV, which this year produced 77 videos broadcast live on YouTube, with a total of 350,000 views.

Mido 2023 will take place from 4-6 February once again at the Fiera Milano Rho. Find out more here.