Mido has once again postponed its annual trade show. The 2021 edition will now take place digitally between 5-7 June, with the next in-person show to be held from 12-14 February 2022 in Milan.
Announcing the postponement today (22 March 2021), Mido president, Giovanni Vitaloni, said: “It’s now more than a year since the beginning of the pandemic in Italy and regrettably, the public health situation, not only in our country, is still critical.
“The infection rate is still high, and the variants and the problems related to vaccine production and distribution have caused additional difficulties. International travel is currently limited; last October we were optimistic about the coming months but the reality is proving to be very different. Trade shows, at present, are still banned.
“We have therefore decided not to wait any longer and to make another tough decision, dictated by our sense of responsibility towards exhibitors and visitors, because we believe that Mido must continue to be an event that stands out on the world stage as unique, aware of its role as the driving force of the economy in this sector.
“Our main objective is to safeguard the international character of the event and the show itself, to promote and enhance the eyewear industry and to create important business and meeting opportunities.”
Keep up-to-date with all show news at www.mido.com