Hoya Lens UK has secured an agreement with Birmingham Optical, UK distributor of Nidek, to supply a wide range of advanced ophthalmic equipment to their independent customers.
Martin Batho, managing director of Hoya Lens UK, said: “We are delighted to be strengthening our partnership with Birmingham Optical in a deal that I know will create genuine value for our independent customers.
“Nidek and Hoya share a common goal to help eyecare professionals provide the best patient care through innovative, practical and cost-effective technology. By uniting our organisations’ optical expertise, we create one seamless solution for Hoya customers, enabling them to expand their service offering and to attract new patients.”
Amanda Higginbotham, chief commercial officer at Birmingham Optical, said:“ We understand the challenges of space and time that eyecare professionals are facing.
“Our new generation of in-practice technology includes many multi-function devices, which significantly reduce the amount of consulting room space required, whilst an emphasis on innovation and value puts independents in a great place to improve the patient experience and expand their business,” Amanda added.