Hundreds of practices join contact lens campaign

Gill Wood AOS executive project manager backs Love Your Lenses Week

Optical practices across the UK and around the world have backed a global campaign to remind patients of the importance of safe contact lens wear.

Love Your Lenses Week, organised by the British Contact Lens Association (BCLA), aimed to increase awareness of contact lenses as an option to manage a range of vision conditions.

The event, 13 to 19 June, saw a strong focus on the importance of compliance and good hygiene. It stressed the importance of purchasing lenses from regulated suppliers and having regular examinations from fully-qualified eye care practitioners. More than 270 individual practices took part.

Luke Stevens-Burt, BCLA chief executive, said: “Love Your Lenses Week is an opportunity to remind patients of the importance of happy and healthy contact lens wear and a chance to give simple, practical advice such as ‘no water’ messaging to ensure compliance and create good long-term habits.

“There was a real international flavour to participants, with eye care professionals from Australia, America, Greece and Italy.”

Find out more at Love Your Lenses