Kirk & Kirk appoint French distributor

British eyewear company Kirk & Kirk has appointed MSK as its distributor in France.

MSK already distributes Matsuda and Marni eyewear.

Kirk & Kirk managing director, Jason Kirk, said: “We have been looking for a partner that understands how to grow a brand selectively, aiming at sustainable, long-term success. Having known Stephane and Jennifer for many years, we are very comfortable that they share our ambitions.”

Kirk & Kirk said it was continuing to pursue a policy of selective distribution with independent opticians, limiting distribution to a small number of clients in each city. Its colourful acrylic collection, which is handmade in France from start to finish, is designed to allow independent stores to differentiate themselves from their competitors and drive traffic through their doors.