Max Halford appointed ABDO clinical lead

Max Halford has been announced as ABDO’s new clinical lead. Max brings a wealth of experience to the role, identifying opportunities to promote and enhance the role of dispensing opticians in both community and secondary care settings.

Speaking about his new position, Max said: “I am absolutely delighted to have accepted the clinical lead position for ABDO and look forward to working closely with Barry Duncan, deputy chief executive, Debbie McGill, policy and public affairs officer and the wider ABDO team. The profession has much to focus on and I will be relentless in promoting the role that opticians have to play in the primary care delivery of services to our patients. I am joining a team committed to furthering our skills, qualifications and professionalism, and it is now up to us to create the opportunities and support the workforce to deliver the highest standards of patient care going forward.”

Commenting on the appointment,ABDO deputy chief executive, Barry Duncan, said: “We were impressed by the passion and commitment to drive the profession forward along with the obvious skills and experience Max possesses. He will be a real asset to ABDO and provide us with wise council and expertise in both the clinical and political landscape.”