Media 10 has today announced the sale of 100% Optical to CloserStill Media. The deal is the second time that the privately-owned organiser has divested a large scale trade show, following the acquisition of Design Shanghai by Clarion in 2019.
Launched in 2014, 100% Optical will next take place from 1-3 March 2025.
Referring to the deal, CEO of Media 10, Lee Newton, stated: “We never plan to sell any of our events, but sometimes there are offers that as a business we can’t refuse. Our philosophy has always been to put on the best events, make them world-class and if they are valuable in the market, then we will listen to offers. 100% Optical is a fantastic event, a world-leading B2B trade show – it makes us all proud. We are delighted that a company with the pedigree of CloserStill are the new owners.”
Matthew Butler, group managing director at CloserStill Media, said: “We are delighted to welcome 100% Optical to the CloserStill healthcare portfolio. The team at Media 10 has done an outstanding job over the past decade, building a unique and highly regarded event for both delegates and exhibitors.
“We look forward to continuing the show’s legacy by collaborating with the AOP [Association of Optometrists] and other key partners to maintain its heritage, while exploring new opportunities for growth and diversification.”
Adam Sampson, AOP chief executive, commented: “Over the last decade, there is no doubt that 100% Optical has grown to become an extra special date in the calendar for the entire profession. From day one, we are proud to have been the official partner with Media 10 to deliver a must-attend show for our members and the wider sector. With an unrivalled education programme designed and delivered by the AOP team, the continued growth of 100% Optical – which is now supported by the industry’s leading contact lens, equipment and eye wear manufacturers – is a testament to the commitment and strength of our partnership with Media 10.
“We now look forward in earnest to working with CloserStill Media to build on this success to make 100% Optical even bigger and better for attendees and exhibitors alike. CloserStill Media has a track record delivering successful healthcare events including for professionals in pharmacy and dentistry, enabling practitioners to share knowledge, learn and connect with peers, and promote innovation and excellence in healthcare. 100% Optical’s future could not look brighter.”