If you’re at 100% Optical this weekend, make sure you take the time to visit the ABDO stand to see the stunning graphics, which will form part of a new campaign reaching out to employers to let them know about the benefits of employing a dispensing optician (DO) or contact lens optician (CLO).
ABDO head of communications, Antonia Chitty, said: “This campaign is based on research with employers. It will help employers understand more about what DOs and CLOs can offer their business, and make sure that they are valued.
“It will also help employers who are considering their practice skill mix to understand more about how training a DO could enhance the business in so many ways.”
Visit ABDO on Stand B210 to view the new campaign, and find out more when the campaign launches on 25 February.
Find out more about 100% and book your place here.