The Optical Suppliers’ Association (OSA) will be running a visitor trail at 100% Optical, with the opportunity to win a selection case of premium English sparkling wines each day.
All visitors who complete the trail of 34 exhibiting OSA members will be entered into a draw to win on each day of the event.
Roy Stoner, OSA chair, said: “It is very easy to just focus on the businesses you already know at such an event, but we want to broaden the scope and ensure visitors at least get to meet the companies, which can really enhance their clinical offering and business acumen. It is an important part of our Five Year Business Plan for optical businesses, in ensuring that we are all aiming for success in the years ahead by utilising the most advanced innovations.”
Visitors to the show can collect the trail form from the OSA stand at W350, and gain a stamp at each of the participating businesses.
At the end of each day, the successful completed form will be pulled from the hat on the OSA stand for the mixed case of premium English sparkling wine.
Alongside the promotion, the OSA stand will be hosting a series of free to attend business and clinical lectures, with full details on the 100% Optical website.