Oracle Red Bull racing deal

Oracle Red Bull Racing sunglasses in the pipeline

Blenders Eyewear, a part of the Safilo Group, is partnering with Oracle Red Bull Racing in a new deal running to 2025.

Officially launched at the recent Pirelli Gran Premio D’Italia in Monza, Italy, the partnership will include Red Bull Technology, esports, and gives the brand the opportunity to sell Oracle Red Bull Racing licensed eyewear.

Blenders Eyewear will provide sunglasses to the team, including drivers Max Verstappen and Sergio ‘Checo’ Pérez, pit crew, and support staff. From spring 2023, Blenders Eyewear will launch an exclusive collection of Oracle Red Bull Racing sunglasses globally.

“I’ve admired the Red Bull brand for many years, and the way they’ve evolved sport and lifestyle,” said Chase Fisher, CEO and founder of Blenders Eyewear. “We’re excited about the opportunity to partner with a brand that brings energy and a new way of thinking to every category they enter.”

Blenders Eyewear was founded in 2012 by Fisher in San Diego, California, and manufacturers sunglasses, snow goggles and prescription eyewear.

“We are thrilled to team up with a like-minded and progressive organisation that challenges industry norms,” said Christian Scott, vice president of marketing at Blenders Eyewear. “We look forward to entering the racing scene and supporting the team and these incredible athletes as an official sponsor.”

Blenders Eyewear is also partnering with the Oracle Red Bull Racing Esports Team, the company’s first foray into gaming. The team will have the opportunity to compete in Blenders’ Blue Light eyewear.