Eye Health UK has announced this year’s dates for National Eye Health Week (NEHW) as 20 to 26 September.
The week will aim to raise the profile of optics as it encourages the public to be ‘eye aware’ with a series of initiatives inspiring greater up-take of routine eye examinations and highlighting the role healthy lifestyles play in preventing avoidable sight loss.
Despite the challenges of 2020, last year’s campaign raised optics up the public health agenda with Google searches around ‘eye health’ peaking during the Week – up more than 20 per cent on the next highest point in the year – the organisation reported.
According to independent consumer research, 74 per cent of those who saw, heard or read advice about eye health during the NEHW 2020 said it had prompted them to act when it comes to looking after their vision and eye health.
David Cartwright, chair of Eye Health UK, said: “National Eye Health Week is an important occasion for optics and has huge potential for the sector to come together to create a premier health event. We’re urging everyone with an interest in vision and eye health to get involved.
“The Week is a great platform for public health promotion that can benefit us all.”
Anyone interested in getting involved can register via the website www.visionmatters.org.uk. Supporters will be kept up-to-date with regular bulletins to their inbox and free supporter resources.
The charity is also looking for strategic partners to help expand its range of health promotion resources and “turn up the volume” on generic eye health messages across traditional and social media.
To find out more about official partner opportunities please email rachel@visionmatters.org.uk