Short film promotes independent opticians

Kate with Richard Hollings (left) and Matt Rose, owner of Brittain Opticians where Kate had her eyes examined

SPECS network has produced a short film promoting the strengths of independent opticians to consumers.

The film is presented by Kate Hardcastle MBE, aka ‘the Customer Whisperer’.

Kate said: “Supporting independent retail is not just something I do in my professional life, but as a customer too; I often find I get a more personalised shopping experience and better service. Exploring the benefits of using an independent optician has really opened my eyes – excuse the pun. I understand far more now about my eyesight and eyewear choices than I did after 20 years of mainstream optician appointments.”

Richard Hollings, general manager of Seiko Optical UK, which runs SPECS network, commissioned the film. He said: “After receiving Kate’s ringing endorsement of independent opticians, it was decided that a short film was the ideal way to spread the word.”

By completing a request form, the marketing tool can be licensed at no cost by independent opticians for use on their practice website and social media channels. Shorter teaser versions of the film, ideal for Instagram, are also available by request.

To complete the request form, click here.