Stranger things have happened…

New collections are eco-conscious

The Mondottica Group has announced a new eyewear partnership with Florence by Mills – the Gen-Z focused beauty, lifestyle and fashion brand established in 2019 by Stranger Things actress Millie Bobby Brown.

In a deal brokered by IMG, the partnership encompasses a full range of ophthalmic frames and sunglasses.

Tony Pessok, Mondottica CEO, commented: “Mondottica Group is thrilled to launch eyewear with Florence by Mills. Millie Bobby Brown has a huge global influence and we are excited to welcome her as our latest brand partner. Her original take on eyewear has been combined with Mondottica Group’s expertise in quality construction and stylish design, resulting in fun and confident eyewear styles that will appeal to her generation and beyond.”

Featuring pastel-coloured acetates and metal frames with the Florence by Mills lightning bolt brand signature, the new sun and ophthalmic collections are designed appeal to all consumers.

The sunglasses are made using sustainable renewable acetate and, according to Mondottica, incorporate significant amounts of certified recycled content – continuing the Florence by Mills ethos of being environmentally conscious.